Design Inspiration for Your Political Campaign

You know your message, you know your biography, and now you need to get the word out. We’ve all been there, sitting in front of your computer, trying to create a political ad, and not sure where to go next.   Below are resources with hundreds of examples and designs to inspire you you for your political campaign. From logos to mailers to digital ads, we’ve got you covered:

Resource: 2018 Congressional Candidate Logos Database

Finding that perfect logo is always one of the hardest parts of a political campaign. Should I use traditional red and blue? A funky purple? Serif or sans-serif font? A cool icon? Highlight my first name or last name?

Thankfully the folks at Center for American Politics and Design have created an incredible resource of logo inspiration. They’ve put together every logo used by campaigns in the 2018 election, more than 900 in total. You can simply slick through, find what you like, what you don’t, and

You can sort by party, by color, icon, gender, incumbency, and more. It’s a great way to get inspired and to see what you like and what you don’t to help you create that logo that matched you.

Resource: The Pollie Award Winners

The Pollies are the Academy Awards for the Political consulting industry. Political consultants from across the country enter, and judge one another, on the most effective, impactful, and attractive political communications. On the yearly winners sites you can find direct mail, television, digital, text messages, field, fundraising, and more, all broken down by campaign type, messaging type, candidate, and party.  There's enough here to keep you inspired for a long while.

Resource: Facebook Ad Archive

Now you’ve gotten approved by Facebook’s Political Content ads and you want that perfect ad that gets your message out. Thanks to Russian bots and creepy English tracking software, there’s a trove of inspiration right on Facebook’s platform.

In an attempt to by transparent (and stay out of government regulation) Facebook has a simple searchable list of all political ads that are running or have run. The “Facebook Ad Library” is a great way to spy on opponents, but also to get inspiration for your ads.

Not sure how to highlight your endorsement?Simply type in “endorsed by” and you’ll see thousands of ads attempting to show the same thing. I’ve spent hours going through this to get inspiration, and it’s worth a bookmark.

Resource: Google Display Ad Archive

Google is more than a search engine, its “AdSense” platform is the biggest display ad network in the world. More than likely the banners ads you see on websites are coming through Google Ad’s immense holding of display ad placements.

Following behind Facebook Google also created a platform to see political ads going out to voters. It’s not nearly as user friendly as Facebook’s, but it’s a great way to see who’s spending what, and how they’re conveying their message over multiple areas.